When Berkshire Bank launched a multi-year $5 Billion commitment known as the BEST Community Comeback, they wanted to make sure their marketing campaign clearly communicated the importance of supporting your community. The Where You Bank Matters campaign was introduced...
With the launch of its definitive diversity, equity and inclusion initiative in place, Berkshire Bank needed to convey to its core audiences the enterprise’s commitment to a culture of belonging. Leverage Marketing Group was charged with creating a memorable...
When Berkshire Bank — America’s Most Exciting Bank — was ready to relaunch their brand, they called on Leverage to deliver something as bold as their personality. Leverage delivered with a frenetic, animated television spot. Narrated by legendary Hall of Fame...