Formalized company-wide launch strategy Integrated campaigns across 5 global regions Defined ongoing cadence for activities Improved lead generation opportunities Tinius Olsen, a leading provider of materials testing systems for a wide range of industries, operates on...
85% year-on-year website traffic growth 750+ contacts added to prospect and customer database Social Media Presence grew from nonexistent to hundreds of followers 10 New Distributors Added to US network Aker Technology, a world-class manufacturer of high-quality...
200 million annualized impressions across digital channels 10–15% of monthly retail account openings (more than double the 6% peer median) 2× lifetime digital account openings in the first seven months 42 years average customer age When Berkshire Bank prepared to...
When Berkshire Bank launched a multi-year $5 Billion commitment known as the BEST Community Comeback, they wanted to make sure their marketing campaign clearly communicated the importance of supporting your community. The Where You Bank Matters campaign was introduced...
With the launch of its definitive diversity, equity and inclusion initiative in place, Berkshire Bank needed to convey to its core audiences the enterprise’s commitment to a culture of belonging. Leverage Marketing Group was charged with creating a memorable...
Bubble Wrap® made an appearance in New York’s Times Square to celebrate its big day, Bubble Wrap Appreciation Day. Leverage was able to secure digital billboard placements that celebrated the national holiday and drove traffic to the Sealed Air website, where fans...
When UPS, FedEx and the other major freight carriers changed the way they calculated freight charges (now based on package dimensions as well as weight), it was the perfect opportunity for Sealed Air Product Care to promote their space-saving performance packaging. We...
When it came time for the United Way of Western Connecticut to begin their annual campaign, they called on Leverage to help them tell their story. Leverage helped the United Way identify what matters most to its audience — what is the impact your making and where are...
When Berkshire Bank — America’s Most Exciting Bank — was ready to relaunch their brand, they called on Leverage to deliver something as bold as their personality. Leverage delivered with a frenetic, animated television spot. Narrated by legendary Hall of Fame...
Luzianne Iced Tea was facing a perfect storm: rapid expansion into new markets, new packaging and pressure to maintain robust summer sales. Leverage met the challenge head-on, creating the Specially Blended summer tour, which reinforced key brand messages (Luzianne is...