When Berkshire Bank prepared to introduce an innovative product named Berkshire One, the bank turned to Leverage to completely revamp prior marketing strategies to create a definitive, new approach to how the Bank communicatee with its customers and prospects. By...
When Berkshire Bank launched a multi-year $5 Billion commitment known as the BEST Community Comeback, they wanted to make sure their marketing campaign clearly communicated the importance of supporting your community. The Where You Bank Matters campaign was introduced...
With the launch of its definitive diversity, equity and inclusion initiative in place, Berkshire Bank needed to convey to its core audiences the enterprise’s commitment to a culture of belonging. Leverage Marketing Group was charged with creating a memorable...
Bubble Wrap® made an appearance in New York’s Times Square to celebrate its big day, Bubble Wrap Appreciation Day. Leverage was able to secure digital billboard placements that celebrated the national holiday and drove traffic to the Sealed Air website, where fans...
When UPS, FedEx and the other major freight carriers changed the way they calculated freight charges (now based on package dimensions as well as weight), it was the perfect opportunity for Sealed Air Product Care to promote their space-saving performance packaging. We...
When it came time for the United Way of Western Connecticut to begin their annual campaign, they called on Leverage to help them tell their story. Leverage helped the United Way identify what matters most to its audience — what is the impact your making and where are...
When Berkshire Bank — America’s Most Exciting Bank — was ready to relaunch their brand, they called on Leverage to deliver something as bold as their personality. Leverage delivered with a frenetic, animated television spot. Narrated by legendary Hall of Fame...
Luzianne Iced Tea was facing a perfect storm: rapid expansion into new markets, new packaging and pressure to maintain robust summer sales. Leverage met the challenge head-on, creating the Specially Blended summer tour, which reinforced key brand messages (Luzianne is...
Our work with GE Security presents a unique challenge: take the GE creative template — tried, true and trusted — and inject it with arresting visuals and punchy copy to not only communicate product benefits, but stand out in an increasingly crowded space.