After the announcement of the merger between Berkshire and Brookline Banks, an extensive branding exercise was launched with Leverage’s deft guidance. We developed a master list of potential names for the new organization. Competitive brand research and analysis...
Strong Girls United is an incredible Maine-based foundation dedicated to supporting the development of strong, confident, and resilient girls through sport, mentorship, and mental health programming. Imbued with extraordinary energy, infectious positivity, and...
When Berkshire Bank prepared to introduce an innovative product named Berkshire One, the bank turned to Leverage to completely revamp prior marketing strategies to create a definitive, new approach to how the Bank communicatee with its customers and prospects. By...
In today’s world of continuous and unpredictable disruption, Odyssey Logistics saw a need to rejuvenate their brand to position itself for the future and note a new emphasis on the “One Odyssey” concept, rather than a collection of divisions. Aside from the corporate...
Leverage was honored and thrilled to redesign the logo for the Wingman Program, a project of Dylan's Wings of Change, a foundation dedicated to the memory of 6-year old Dylan Hockley, who was killed in the shooting at Sandy Hook Elementary on December 14th, 2012....
Powers LLC, a law firm in New Milford, CT, was in need of a website, logo and stationery. The general brief was simple & conservative, but clean and confident. We responded with a simple but elegant logotype, a subdued palette, a tight and crisp stationery system,...