Our work with GE Security presents a unique challenge: take the GE creative template — tried, true and trusted — and inject it with arresting visuals and punchy copy to not only communicate product benefits, but stand out in an increasingly crowded space.
After the announcement of the merger between Berkshire and Brookline Banks, an extensive branding exercise was launched with Leverage’s deft guidance. We developed a master list of potential names for the new organization. Competitive brand research and analysis...
Strong Girls United is an incredible Maine-based foundation dedicated to supporting the development of strong, confident, and resilient girls through sport, mentorship, and mental health programming. Imbued with extraordinary energy, infectious positivity, and...
When Berkshire Bank prepared to introduce an innovative product named Berkshire One, the bank turned to Leverage to completely revamp prior marketing strategies to create a definitive, new approach to how the Bank communicatee with its customers and prospects. By...