For the 2015 edition of the annual Bubble Wrap Appreciation Day, Leverage designed and built a brand-new, mobile-accessible microsite aligned with Sealed Air’s new identity. The site utilizes Twitter Bootstrap and is fully responsive. The microsite promoted the brand’s partnership with the “Dude Perfect” stunt team, and also included a short history of Bubble Wrap (it was originally meant to be wallpaper!), social feeds, and links to the official iOS app and branded merchandise.
After the announcement of the merger between Berkshire and Brookline Banks, an extensive branding exercise was launched with Leverage’s deft guidance. We developed a master list of potential names for the new organization. Competitive brand research and analysis...
Strong Girls United is an incredible Maine-based foundation dedicated to supporting the development of strong, confident, and resilient girls through sport, mentorship, and mental health programming. Imbued with extraordinary energy, infectious positivity, and...
When Berkshire Bank prepared to introduce an innovative product named Berkshire One, the bank turned to Leverage to completely revamp prior marketing strategies to create a definitive, new approach to how the Bank communicatee with its customers and prospects. By...