After the announcement of the merger between Berkshire and Brookline Banks, an extensive branding exercise was launched with Leverage’s deft guidance. We developed a master list of potential names for the new organization. Competitive brand research and analysis...
Strong Girls United is an incredible Maine-based foundation dedicated to supporting the development of strong, confident, and resilient girls through sport, mentorship, and mental health programming. Imbued with extraordinary energy, infectious positivity, and...
When Berkshire Bank prepared to introduce an innovative product named Berkshire One, the bank turned to Leverage to completely revamp prior marketing strategies to create a definitive, new approach to how the Bank communicatee with its customers and prospects. By...
In today’s world of continuous and unpredictable disruption, Odyssey Logistics saw a need to rejuvenate their brand to position itself for the future and note a new emphasis on the “One Odyssey” concept, rather than a collection of divisions. Aside from the corporate...
The accomplished staff at Boston Children’s Hospital was developing the Cardiac Fitness Program — a definitive, medically supervised program designed to optimize congenital cardiac patients’ cardiovascular function, self-confidence, nutrition, and habits for leading...
When Berkshire Bank launched a multi-year $5 Billion commitment known as the BEST Community Comeback, they wanted to make sure their marketing campaign clearly communicated the importance of supporting your community. The Where You Bank Matters campaign was introduced...
With the launch of its definitive diversity, equity and inclusion initiative in place, Berkshire Bank needed to convey to its core audiences the enterprise’s commitment to a culture of belonging. Leverage Marketing Group was charged with creating a memorable...
Bubble Wrap® made an appearance in New York’s Times Square to celebrate its big day, Bubble Wrap Appreciation Day. Leverage was able to secure digital billboard placements that celebrated the national holiday and drove traffic to the Sealed Air website, where fans...
When UPS invited Sealed Air to become the first strategic partner to integrate an equipment showroom at their Supply Chain Solutions campus, Leverage was engaged to make sure the experience was on brand and elevated beyond standard warehouse fare. Tackling a 6,000...
Leverage was honored and thrilled to redesign the logo for the Wingman Program, a project of Dylan's Wings of Change, a foundation dedicated to the memory of 6-year old Dylan Hockley, who was killed in the shooting at Sandy Hook Elementary on December 14th, 2012....
For the 2015 edition of the annual Bubble Wrap Appreciation Day, Leverage designed and built a brand-new, mobile-accessible microsite aligned with Sealed Air's new identity. The site utilizes Twitter Bootstrap and is fully responsive. The microsite promoted the...
When UPS, FedEx and the other major freight carriers changed the way they calculated freight charges (now based on package dimensions as well as weight), it was the perfect opportunity for Sealed Air Product Care to promote their space-saving performance packaging. We...
Powers LLC, a law firm in New Milford, CT, was in need of a website, logo and stationery. The general brief was simple & conservative, but clean and confident. We responded with a simple but elegant logotype, a subdued palette, a tight and crisp stationery system,...
When it came time for the United Way of Western Connecticut to begin their annual campaign, they called on Leverage to help them tell their story. Leverage helped the United Way identify what matters most to its audience — what is the impact your making and where are...
When Berkshire Bank — America’s Most Exciting Bank — was ready to relaunch their brand, they called on Leverage to deliver something as bold as their personality. Leverage delivered with a frenetic, animated television spot. Narrated by legendary Hall of Fame...
Luzianne Iced Tea was facing a perfect storm: rapid expansion into new markets, new packaging and pressure to maintain robust summer sales. Leverage met the challenge head-on, creating the Specially Blended summer tour, which reinforced key brand messages (Luzianne is...
Our work with GE Security presents a unique challenge: take the GE creative template — tried, true and trusted — and inject it with arresting visuals and punchy copy to not only communicate product benefits, but stand out in an increasingly crowded space.