When it came time for the United Way of Western Connecticut to begin their annual campaign, they called on Leverage to help them tell their story. Leverage helped the United Way identify what matters most to its audience — what is the impact your making and where are you doing it — and crafted campaign materials that delivered the message with heartfelt impact.
After the announcement of the merger between Berkshire and Brookline Banks, an extensive branding exercise was launched with Leverage’s deft guidance. We developed a master list of potential names for the new organization. Competitive brand research and analysis...
Strong Girls United is an incredible Maine-based foundation dedicated to supporting the development of strong, confident, and resilient girls through sport, mentorship, and mental health programming. Imbued with extraordinary energy, infectious positivity, and...
When Berkshire Bank prepared to introduce an innovative product named Berkshire One, the bank turned to Leverage to completely revamp prior marketing strategies to create a definitive, new approach to how the Bank communicatee with its customers and prospects. By...