When you’re looking to expand your marketing efforts, there are usually two main options to obtain a wider set of resources – hire more people directly or work with an outside marketing agency. Hiring directly to your team usually is best when there is a single function that needs to be built out, and the person’s expertise can be focused on that area.
As the best practices of marketing evolve with technology and cultural shifts over the years, getting the attention and loyalty of customers has changed. Long gone are the days of Henry Ford saying, “Any color the customer wants, as long as it’s black.” Today, marketing messaging is more focused on the benefits to the customers, not just touting new product availability.
If you’ve scored some live time in front of a group of people, how can you make your presentation a truly engaging experience that leaves your audience with that ‘Wow, I’m so glad I showed up for this’ feeling?
At one time, news releases reigned supreme in the PR world. They were the fastest, easiest way to get important information out to the media – like product announcements, new hires, and what event your company just sponsored – which in turn got your message out to your audience. News releases were the cornerstone of every public relations plan’s content strategy. Oftentimes, releases were distributed two to four times a month, depending on what your company had to say. But as technology changed, so has the way companies reach their audiences. It isn’t that the news release has gone completely by the wayside, but they have taken a bit of a backseat to a variety of different ways that companies reach their target market.
The marketing landscape is continuously evolving at a rapid pace – staying ahead of emerging trends is essential for B2B companies to maintain a competitive edge. 2025 offers a wave of transformative trends that are reshaping how companies interact with consumers.