by Jena Warren | insights
So, Fractional Marketing is a Thing Now? The term “fractional marketing” or “fractional CMO” is having a moment right now, but for marketing agencies, it’s nothing new. Firms have long provided support to marketing departments based on need,...
by Jena Warren | insights
B2B marketers are under increasing pressure to prove the value of every effort. What worked last year might not be enough now. Key performance indicators (KPIs) are your way of understanding what’s working, what’s failing, and where to double down in your...
by Jena Warren | uncategorized
March 17, 2026 marked the 40th anniversary of The Simon Group, a milestone that our founder, Marty, would have been proud of. From the moment he built this agency, it was about the people. Not just The Groupies, as we were so fondly known, but the clients, the media...
by Jena Warren | insights
Benefits, Tools and How to Evaluate Success The importance of social media in digital marketing is hard to overlook. For B2B companies, social media has become a powerful tool to showcase thought leadership, foster connections, and stay top-of-mind with potential...
by Jena Warren | insights
Success in the ever-changing B2B market relies on a strong marketing communications (marcom) plan that ensures your company stands out and your messaging doesn’t get lost, as well as being consistent with your company’s marketing strategy. Without an effective marcom...
by Jena Warren | insights
The digital marketing landscape is undergoing a profound transformation. Shifts in buyer behaviors and rapid advancements in AI are redefining how brands communicate, create content, and attract new business. Recognizing and utilizing the strategies that are...
by Jena Warren | insights
Watch Our Holiday Wishes Video Best wishes for peace, health and happiness this holiday season.Curious to see what we actually look like? Check out the Groupies.
by Jena Warren | insights
Digital marketing has become the foundation of modern business strategies. With the constant evolution of online platforms, from social media to AI search, companies are increasingly focusing on digital channels to engage their target audience and drive business...
by Jena Warren | insights
Every experienced marketer understands the risks that come from a poorly structured and inconsistent marketing strategy.What marketing errors can you avoid with SMART goals?Vague goals that can’t be fully defined or attainedReliance on vanity metrics instead of those...
by Jena Warren | insights
In today’s fast-paced world of digital marketing, digital fatigue can set in quickly. Success relies on continuously reimagining strategies and embracing new platforms to create meaningful connections and drive measurable outcomes. One indispensable platform for B2B...
by Jena Warren | insights
With the rise of Artificial Intelligence (AI) tools flooding the creative digital space, the way B2B brands approach marketing strategies is fundamentally shifting. In today’s current digital landscape, businesses have unprecedented access to generative AI tools that...
by Jena Warren | insights
Designing a B2B website goes beyond creating a digital presence—it’s about crafting a powerful first impression that resonates before any content is even read. In our digitally driven world, an effective website does more than just appear polished; it fosters...
by Jena Warren | insights
When you’re looking to expand your marketing efforts, there are usually two main options to obtain a wider set of resources – hire more people directly or work with an outside marketing agency. Hiring directly to your team usually is best when there is a single...
by Jena Warren | insights
As the best practices of marketing evolve with technology and cultural shifts over the years, getting the attention and loyalty of customers has changed. Long gone are the days of Henry Ford saying, “Any color the customer wants, as long as it’s black.” Today,...
by Jena Warren | insights
Key takeaway: Be the captain of your presentation and guide your audience. Don’t let the weight of the presentation steer their attention. Securing an audience with a prospective customer, at a conference or even internally to peers and higher-ups is something of...
by Jena Warren | insights
At one time, news releases reigned supreme in the PR world. They were the fastest, easiest way to get important information out to the media – like product announcements, new hires, and what event your company just sponsored – which in turn got your...
by Jena Warren | insights
The marketing landscape is continuously evolving at a rapid pace – staying ahead of emerging trends is essential for B2B companies to maintain a competitive edge. 2025 offers a wave of transformative trends that are reshaping how companies interact with consumers....
