Bubble Wrap on Broadway
Bubble Wrap® made an appearance on the Great White Way to celebrate its big day, Bubble Wrap Appreciation Day. Leverage was able to secure digital billboard placements in Times Square that celebrated the national holiday and drove traffic to the Sealed Air website, where fans could vote for the next fun Bubble Wrap Expressions pattern.
The creative approach drew attention to the fun Expressions patterns already available. Using bold color choices, we celebrate the consumers who most appreciate receiving packages with extra touch — those most devoted to the brands and lifestyles of the items they are receiving.
The timing of Expressions couldn’t be more perfect as personalization and customization are two of the leading trends in e-commerce and retail. The product provides gift givers with perfect sentiments. It also gives the seller an opportunity to extend the retail experience into the home.
