Brand Revamp and Odyssey 20
The logistics industry has seen significant change since Odyssey Logistics was founded in 2003. The company has spent the last 20 years enhancing its expertise in all areas of transportation and pushing the bar on cutting edge technology advances to change the logistics landscape.
Leverage Marketing Group was challenged with marking their 20th anniversary by acknowledging the past while looking forward to a bright future and continued. A 20th anniversary mark was created to impart the company’s history which was infused into all marketing activities. An updated brand standards system was created simultaneously complete with a refined, innovative graphic presence incorporating an expanded color palette, a new image library and icons.
