Sealed Air National Sales Meeting
For the first time in over 20 years, Sealed Air's Product Care group combined all of it's regional sales meetings into one large National Sales Meeting. They relied on Leverage to deliver an overall aesthetic that communicated the importance of the event as well as "relaunch" the division going forward. We developed a theme "Greater" (which indicates that we were starting from a great place, but striving for more) and built materials around that which conveyed forward progress. The signature piece of the event was the "The Sum of Our Efforts" introduction video which kicked of the entire meeting. Projected onto a 20 foot tall screen, the five minute video included nearly 50 Sealed Air employees from across the company and the country, talking about how collaboration and innovation have put the company in a winning position.