Pack Expo Implementation
- 10/08/2013
The new Sealed Air corporate brand identity made its public debut at Pack Expo Las Vegas this year, with the Leverage team handling the implementation.
Leverage Marketing was the lead design and production team for the Sealed Air booth, which spanned 10,000 square feet and displayed the latest innovations from the Protective Care and Food Packaging divisions. Working under a compacted timeline given the recent release of brand materials, Leverage coordinated information across 30 different product lines to create a unified, consistent presence.