Newtown Savings Bank Selects Leverage
Leverage Marketing Group, a leading Connecticut-based integrated communications agency in Connecticut, has been named the community events and PR agency for the Newtown Savings Bank, located in Newtown, CT.
As one of Newtown Savings Bank’s marketing partners, Leverage’s responsibilities will include interfacing with local charitable organizations, business communities and event organizers on behalf of the bank. Leverage will also provide expertise and support to the Bank’s public relations and social media initiatives.
“It is unusual for a community bank to put this level of resources behind these initiatives, but for me, it just further underscores Newtown Savings Bank’s commitment to the communities they serve,” noted Tom Marks, CEO and General Manager of Leverage.
“Adding a partner to help us with our community efforts is something that is new for us”, stated John Trentacosta, President & CEO of Newtown Savings Bank. “Leverage Marketing will make us more efficient especially as they are a local business already communicating with many of the local organizations we serve.”
Leverage has particular expertise working with community banks, adding Newtown Savings Bank to a client roster that includes six other community banking organizations.